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A future-ready organization
is a way of being

Seeing how change emerges
helps your organization get to the future faster.

Strategy isn’t just a plan, it’s a bet on the future. To inform that bet, we bring strategic foresight into the process. Rigorous research helps bring the future into view, so you can imagine your place in it, and
decide which bets fulfill your goals.  This is what organizations that Think Like a Futurist do.

With twin engines in foresight and brand strategy, we have a unique way of pointing

your purpose toward the future. That’s why industry leaders looking to redefine their organization’s position in a category — and often the category itself — turn to Cecily and her team to find a clear path forward.

Based on our proprietary Forces of Change model, we bring a combination of intense creativity and quality research to identify your place in the future, the bets worth making, and how to respond when surprises hit.

The future is predictable, outcomes are not.

The Forces of Change is a tool for asking and watching where trends come from.

Anchored in the constant and structural forces that shape every society, these force fields help us understand the changes around us and where they’re coming from. While dramatic changes roil on the surface, these forces are, themselves, unchanging.


We use the Forces of Change to detect change below the surface, spotting ideas, technologies, models, and revolutions that are the emerging ground of your future.

By using the force fields, we’ll be able to know which trends will have the greatest impact on your organization, you’ll be able to better anticipate your customers’ needs, and then make shifts to your business model as needed to build out innovations that sharpen your advantage into the future.


Forces of Change 1

This is the first of the Forces of Change because resources are the foundational elements we rely on to stay alive and prosper.


These include the raw materials in our environment: land, water, energy. As resources shift, we react; as resources deplete or grow, we adjust.


Forces of Change 2

Technology encompasses all the things we use to extract value from the raw materials around us and create new products, from hammers to wifi to AI and quantum computing. Technology is how we make and move about our world, so when technologies shift, our entire world does, too. Because they’re additive and exponential, our technologies have an outsized effect on shaping the future.


Forces of Change 3

Societies need groups of people that can continue to build and develop the world around them. The mix of sex, age, talent, ethnicity, and skill impacts our stability.


Populations are very affected by access to resources and technology so, as they decrease or increase economics, workforces, and family structures shift, too.


Forces of Change 4

Governance is the set of rules that determine how we cooperate together. Policies, laws, mores, and norms all shape how people, organizations, and groups interact and behave. These intricate systems can help or hinder how we anticipate and plan for change. Ultimately, our system of governance manages how we adapt and respond to changes within the other three force fields.


Details to come.







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